Nośnik segmentu Premium lokalizacje przy głównych arteriach komunikacyjnych oraz w okolicach centrów.Read more
Out-of-home advertising is the oldest and the most popular form of promotion that is based on the visual presentation of the content and guarantees high frequency of contacts with the advertising campaign. Outdoor advertising uses popular symbols and simple messages that facilitate brand recall and recognition. Outdoor advertising is on twenty-four hours a day, seven days a week, and it is never switched off. Its features include permanent visibility, no need for declarativeness (for instance no need to turn the television on or to reach for a newspaper) and a high return on investment.Read more
OUTDOOR TRACK methodology is used to measure the audience level of advertising media. The objective of the research is to determine the number of contacts generated by a group of media, and consequently to determine the scope of the campaign.