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Ströer z umową na obsługę reklamową nośników citylight przy Dworcu Centralnym w Warszawie

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Ströer Media przejmuje obsługę reklamową prawie 140 nośników citylight, znajdujących się w przejściach podziemnych pomiędzy warszawskim Dworcem Centralnym, a Hotelem Marriott.

Zgodnie umową, zawartą ze spółką Warszawskie Przejścia Podziemne, od maja 2019 do oferty Ströer trafia 137 nośników reklamowych typu citylight, zlokalizowanych w przejściach podziemnych pod Rondem Czterdziestolatka, w łączniku pomiędzy Dworcem Centralnym
i Hotelem Marriott oraz pod skrzyżowaniem Al. Jerozolimskich z ul. Emilii Plater.

- Nasza strategia zakłada stały rozwój oferty w obrębie produktów citylight. Dlatego bardzo cieszymy się z rozpoczęcia współpracy z nowym partnerem. Dzięki niej zyskujemy jedne
z najlepszych nośników CLP w Warszawie. Niewielka odległość od Dworca Centralnego, Złotych Tarasów, Teatru Roma, a także kluczowych linii tramwajowych, gwarantuje ogromną liczbę kontaktów reklamowych każdego dnia – mówi Andrzej Magdziak, CEO Grupy Ströer w Polsce.

To już drugie rozszerzenie portfolio Ströer o nośniki citylight w ostatnim czasie. W lutym br. do oferty firmy trafiły powierzchnie reklamowe na wiatach przystankowych w Poznaniu.

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